The Excuse My Blank Brand

The visual identity and voice that hold the whole thing together — what we sound like, what we look like, and how the pieces fit.

Brand at a glance / Voice & Tone

Excuse My Blank is an adult, irreverent improv-comedy party game. It’s 15+, fourth-wall-breaking, crude, and proudly self-deprecating. It’s the game you play with the friends you actually like — and definitely not the one you bring to the office. Don’t invite Kevin.

Logo / Wordmark

The wordmark is set in Bungee. Loud, blocky, unmissable.

The favicon mark is the two-card stack — a coral card and a cream card, mirroring the Style/Topic pair the whole game runs on.

Usage: keep clear space around the wordmark, and never stretch, skew, or recolor it. Bungee, as-is.

Color palette

The background is a five-stop sunset gradient. Cards carry the two warm contrast sets.

Background gradient

Style card

Topic card

Card colors meet WCAG AA contrast.

Chrome

Typography

Cards

Two card types: Style (pink) is a character to perform, Topic (cream) is a subject to riff on. This is the visual treatment — for how to actually write one, see Submit a Card.

Every card has the same parts: a small uppercase kicker label (Style or Topic), a short rule beneath it, the big Anton headline doing the heavy lifting, and a hard offset drop-shadow plus a light ring that give the deck its chunky, printed feel.

Buttons & components

The primary pill uses the Style card background; the ghost pill is translucent with a border; the chip tags a card type; the 15+ badge flags the age rating.

Layout

Content is capped to a 1200px container (var(--container)) with generous gutters, centered, and mobile-first.